Jason Cohen reminds us that many of today’s greatest successes started out as ostensibly really bad ideas, and you’ll never know if you never try.
The point of all this isn’t to berate anyone for their crappy ideas. In fact, just the opposite — the point is that it doesn’t matter what your first idea is. First, it’s probably wrong. Second, the only way to find the right one is to try the wrong one and see what happens. You won’t find it by fiddling around with PowerPoint slides and Photoshop mock-ups.
So get out there and make some mistakes!