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New Year’s Resolutions

This week, I’ll be highlighting some of my friends around the blogosphere’s resolutions for 2008, and giving specific advice that you can use if you have a similar goal!

The action plan below follows the outline from The Ultimate Guide to New Year’s Resolutions.


Next up is Pamela Troeppl, a humor columnist and writer who offers a premium PLR content subscription service. She also runs an Internet Marketing Forum where you can register for free!

Pamela’s Resolution

“Get 100 new subscribers for my Internet Marketing Forum”

My Reaction

There are a LOT of ways Pamela could go about securing 100 new subscribers. She should brainstorm a list of all possible ways to attract customers (either on her own with a coach) and write out an action plan for each one.

Even if she comes up with 30 different strategies but only has time to execute 10, she should still write out the initial action steps for every plan. This way, she has no excuses for stopping once she gets started — if she sees one strategy through to fruition and/or another action plan doesn’t quite work out, she can immediately move on to a new one without missing a beat — or a potential client.

Planning for Success

I’m going to focus on two strategies Pamela could adopt: getting new business from previous clients, and setting up an affiliate program.

A surefire way to drum up new business is to get back in touch with past satisfied customers. Pamela should compile a list of all of her writing clients’ emails and get back in contact with each one, letting them know about the convenience of her new subscription format. She can either write one form letter and use a mailing list service like Aweber to personalize it with each person’s first name, or (even better) write to each client personally, reminding them of the last project they worked together on and letting them know about her latest endeavor.

Her initial Next Actions for this first project would be to compile all of her past clients’ email addresses and first names into a CSV file, to signup for an Aweber account, and to draft a short email getting back in touch and promoting her new service.

She should also start an affiliate program so that other writers can promote her service in exchange for a small cut of the subscription fee. In fact, some other writers may want to signup themselves to distribute Pamela’s materials to their own clients as bonuses.

Her initial Next Actions for this first project would be to ask around for suggestions for an affiliate program management tool, and to brainstorm a list of places to find writers that may be interested in becoming affiliates (i.e. freelance writing blogs, Craigslist, or Elance).

Other ideas could include: search-engine-optimizing her blog; writing guest posts on writing blogs to attract other writers to her affiliate program; and personally contacting other ebook authors and offering her service as a means to add extra bonuses to their existing packages.

Review for Success

At least once a week, Pamela should review all of her project plans for Next Actions, and make a list of actions to complete during the following week. (Breaking it down into a few key steps each day is a great way to fit constant progress into a busy schedule.) She should also evaluate how successful each plan is, and refresh her memory as to what plans are still on hold waiting to be executed. It might be time to stop working on one idea and start working on another.

Ensure Success

For a source of motivation, Pamela could put a large chart on the wall that ticks off her progress towards the first 100 subscribers. She should also surround herself with printed receipts for her paid subscriptions to give her that surge of energy she might need to send just one more email or contact just one more ebook writer at the end of a long night.

Of course, the real motivation behind getting more subscribers is bringing in more passive income so she has more time to spend with her family. If she has a dedicated office area, she should decorate it with memories of happy times spent with her husband and kids, if she hasn’t already. A quick glance at a smiling family photo is great motivation to keep going when the going gets rough.

Pamela also needs to celebrate the smaller victories. She should setup a reward for herself after every five or ten new customers, even if that reward is something small like a bubble bath or a favorite dessert.

Through her blog, Twitter account, or other outlet, Pamela can also get positive reinforcement (and positive peer pressure!) by sharing how close she is to her goal for even more motivation.

Other resolutions in this series:

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The New Year is fast approaching, and it’s up to you, right now, to decide:

Will this year be better than the last?

You’re probably familiar with making New Year’s Resolutions. You’re probably equally familiar with breaking them.

Throw all those yesteryears out the window. This guide is going to show you how to make New Year’s Resolutions that you will actually achieve, and more importantly, it’s going to give you the tools you need to REALLY achieve them this time!

Remember: freedom — and achievement — comes from organization.

 

(We also offer a free printable New Year’s Resolution PDF with worksheets.)

 

The Perfect New Year’s Resolution

The #1 reason why people don’t achieve their resolutions is because their resolutions weren’t really resolutions at all.

It’s no secret around here that I’m big on goal-setting. However, New Year’s Resolutions are a very specific kind of goal.

A New Year’s Resolution has to meet the following criteria:

  • It must be achievable by 11:59pm on December 31 of that calendar year.
  • It must be measurable AND specific. In other words, a complete stranger should easily be able to objectively determine whether or not you’ve achieved it.
  • It should positively impact your life, if only indirectly.
  • A process of events should be required in order to achieve it. “Visit Kenya” doesn’t count if you normally travel and it’s within your financial means and comfort zone. It would count, however, if you had to come up with some way of financing the trip, or if you moved there for a month, or if you were having an existential crisis about hippos and were going there to confront your fears.

Brainstorming Your Resolutions

Forgetting the criteria I just mentioned for a moment, make a list of any and all goals you think you might want to achieve next year. Don’t worry about details; just list as many things as you can think of.

Try to brainstorm at least a goal or two in every area of your life. Don’t just focus on losing weight and quitting smoking. Consider new hobbies, your personal relationships, your reading habits, your educational status, and so on.

In the free printable version, there’s a goal-generating worksheet for you to use.

Narrowing It Down

Out of all your potential goals, choose five. (Six if you must.)

(Keep that goal brainstorming worksheet, though! Maybe you’ll want to embark on a 101 Goals in 1,001 Days adventure…)

Don’t pick five goals from the same topic area. We all want to improve our financial situation, but five resolutions to spend less and earn more ignore the many other important aspects of life.

Refining Your Goals

Referring back to the definition of the perfect New Year’s Resolution, it’s time to transform your five goals into five iron-clad resolutions.

Be creative and try to incorporate two or more goals into a single resolution.

(You can always return to your goal brainstorming worksheet if you wind up whittling your resolutions down in this way.)

For example:

Lousy: “Lose weight”
Better: “Lose 20lbs”
Good: “Weigh 134lbs naked on the morning of December 31″
Awesome: “Run three miles without stopping wearing XXS Aerie sweatpants”

The awesome version of this resolution not only incorporates two common goals — losing weight and exercising more — into one, but it also focuses on one of the real reasons we want to lose weight: to fit into a smaller clothing size. It doesn’t matter what number the scale shows if your pants won’t fit!

Another example:

Lousy: “Save money”
Better: “Save $1,000″
Good: “Have $1,000 in an ING savings account on December 31″
Awesome: “Earn $1,000 in AdSense revenue from a blog, put it in an ING savings account, and don’t spend a penny of it”

A vague resolution is just begging to be crossed off before you stayed true to the original spirit of the goal. You could technically “save $1,000″ from your paycheck on Friday for two days and then spend it all on Monday. The awesome version of this resolution is awesome because it focuses on building a passive income stream, and it specifies that you don’t spend any of the new income.

Repeat this resolution-refining process until you have five perfectly-tuned New Year’s Resolutions!

Plan for Success

For each resolution, you’ll need to make as detailed a roadmap as possible guiding you from where you are today to where you’ll need to be in order to declare the resolution a success.

Every step needs to be so basic
that your fifth grade niece could read it and have a pretty good grasp of what needs to get done.

You might not be able to map out the latter end of the journey right now. That’s okay. The important thing is that you have at least one action step that you can take RIGHT NOW towards each of your resolutions.

For example, for the goal “Earn $1,000 in AdSense revenue from a blog, put it in an ING savings account, and don’t spend a penny of it,” you’d have to map out a few sub-projects, such as: AdSense; Planning for the Blog; Blog Layout; Blog Content; Blog Marketing; and ING Account.

Right away, you could:

In the free printable version of this guide, there are Next Action worksheets for you to use in your planning efforts. (All these worksheets are GTD-compatible!)

Review for Success

At least once per week, make an appointment with yourself to review your progress towards each of the five resolutions.

Enter this weekly appointment as a recurring event in Google Calendar and set an email or SMS alert to remind yourself.

At this weekly appointment, make sure that you have at least one action item for each of your five resolutions, even if that action item is just to brainstorm ideas.

Search Google to see if there’s already a roadmap for achieving your particular resolution. For example, if you want to start running, the Couch to 5K Running Program will get you running three miles non-stop in just two months, at a steady pace. Your action items, in this case, would be to continually follow the program and move on to the next stage as outlined.

Ensure Your Success, Part 1: Create a No-Fail Environment

The less ways you have to fail, the easier it will be to succeed. Eliminate distractions and disruptions now, before the New Year begins.

If you’re going to start exercising, make sure all your workout clothes are clean. Fix the zipper on your windbreaker. Stop storing file boxes on the gym equipment in the basement.

If you’re going to eat better and/or lose weight, go through your kitchen now and get rid of all the empty calories. Donate what you can to a local soup kitchen or give it to the neighbors.

If you’re going to be more productive, cancel your cable television subscription. Clean off your computer desktop (and your computer desk).

Ensure Your Success, Part 2: Treat Yourself!

The worst thing you can do — and we all do it — is to try to beat yourself into submission when embarking on a new goal.

Remember: the entire point of a New Year’s Resolution is to make next year BETTER than last year. If you become your own personal slave-driver, you might achieve your goal, but you’ll have missed the entire point.

If you’re starting an exercise regime, invest in some new, comfortable, well-fitting workout clothes. (Or at least a GOOD pair of sneakers.) If nothing else, buy a box of pleasant-smelling dryer sheets to wash your workout gear in so it perks you up when you put it on.

If you’re going to be eating healthier, don’t stock up on celery and rice cakes — take time to find filling, delicious foods to replace your cravings for the bad stuff.

If you’re going to work long hours, spend some time turning your bathroom and/or bedroom into a sanctuary (heavy curtains, candles, warm smells, clean/soft sheets and towels, warm lighting, etc.) so you can really relax when you have the chance. Get a library card and check out a couple books you’ve been meaning to read so you have the means to unwind. Subscribe to a trashy tabloid so you can zone out when you’re overworked and need a break.

Bottom line: treat yourself gently! You’ll thank yourself for it later.

Ensure Your Success, Part 3: Constant Motivation

“People often say motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.” — Zig Ziglar

No matter how revved up you are now to see your goals to fruition, chances are that at some point (and probably a lot sooner than you think), your motivation is going to wane and you’re going to be tempted to give up.

Luckily for you, you planned ahead for that!

Surround yourself with motivation and reminders wherever possible. (In moderation, negative reinforcers can also help, but they should be mostly positive.)

Subscribe to motivational blogs and podcasts. Tape up pictures of people and things that reflect your end goals. Keep a motivational quotation journal. Post motivational stories and quotations on the fridge, on the front door, and in your office.

The best place to put a motivational reminder (or two, or three) is by your alarm clock. Not only will it help you to wake up [faster], but it will start your day off on the right foot!

That’s It!

There you have it! Follow this plan, and 2008 is guaranteed to be your best year yet!

Remember to download the free printable version so you can access the bonus worksheets by scrolling back up to the top of this page.

If you want some one-on-one help with your resolutions, drop me a line at marina (at) sufficientthrust (dot) com or Tweet me (@MarinaMartin).

Be sure to check out the Blogosphere’s New Year’s Resolutions Series:

What are your New Year’s Resolutions? I’d love to hear in the comments!

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